Where sustainability blooms and history meets innovation. Welcome to Flowerish Downtown, a reimagined tour floor experience in the heart of DC.
Services
Client
Year
Website
Challenge
To create an engaging narrative and visual identity that showcased the building’s recent upgrades while attracting forward-thinking companies committed to sustainability and innovation.
Victor Building, an emblem of Washington DC’s architectural legacy, needed a fresh way to present its new chapter 01 that highlighted its eco-conscious improvements and vibrant, open spaces.
Goal
To develop a floor tour experience that didn’t just inform—but inspired.
From a curated catalog of imagery to elegant brochures, bold signage, custom wallpapers, window decals, and even floor stickers, every touchpoint was designed to reflect a sense of renewal and commitment to green practices.
The design language embraced natural elements, open layouts, and a fresh botanical motif that embodied the building’s sustainable vision and transformed the space into a living canvas of urban growth.
Result
The Flowerish Downtown campaign breathed new life into Victor Building’s presence, generating excitement and admiration from prospective tenants.
Visitors walked away with more than a tour—they left with a vivid impression of possibility, purpose, and place. The experience reinforced the building’s position as a leader in sustainable design, attracting companies aligned with its values and vision.
We cultivate creative experiences that grow connections, spark imagination, and bring spaces to life.
We cultivate creative experiences that grow connections, spark imagination, and bring spaces to life.
