Here’s to wagging tails, tasty bites, and paws-itively perfect mornings. Break the routine, savor the moment, and raise your mimosa to a brunch worth barking about!
Challenge
Give this pup-friendly brunch experience a fresh new lease on life. We created a playful, vector-based identity that captures wagging tails, sunny strolls, and a brand that speaks to modern dog lovers with style (and snacks) in mind.
As more young pet lovers hit the streets (and brunch spots) with their furry sidekicks, it was time for a full brand makeover that walked the walk — literally.
To stay in step with a vibrant, modern audience, we reimagined the entire experience from head to tail: playful visuals, fresh messaging, and a whole new vibe that celebrates paws, pancakes, and personality. Because staying current means making tails wag and hearts smile.
Goal
Sniff out what really mattered to the community. We dug deep with market research, refreshed the brand message, and designed a whole new look that felt just right — playful, modern, and totally in tune with humans and hounds alike.
This wasn’t just a walk in the park — it was a creative journey with purpose. Armed with fresh insights and a nose for what matters, we refined the brand message to feel authentic and genuinely relatable. But we didn’t stop there — we crafted a playful visual identity that captures the heart of the experience: sunny strolls, delicious brunch, and wagging tails.
This holistic approach, blending meaningful messaging with a vibrant visual style empowers the brand to connect confidently with its audience… two-legged and four-legged alike.
Result
Tails wagging, hearts full, and buzz unleashed. The refreshed brand sparked greater engagement, drew a bigger crowd, and created a stronger presence in the community — proving that when your brand speaks the same language as your audience (and their pets), everyone shows up for the walk and stays for the waffles.
This was more than just a visual glow-up. It was a full-on brand revival. The rebrand went beyond aesthetics, resonating with the community on a deeper, more authentic level. Engagement soared, participation grew, and the buzz was real.
Now, the brand stands on a stronger foundation, more relatable, more recognizable, and ready to lead the pack in a competitive space. Because when your message aligns with your audience (and their furry companions), the results speak — or bark — for themselves.
Unleashing creativity through playful design and paw-sitive strategy.
Unleashing creativity through playful design and paw-sitive strategy.
